Translating the present with colors.

Clariant is a multinational chemical company and ColorWorks® is the business unit functioning as "source of ideas, inspiration and technical guidance realted to creative application of color and special effects in product design and branding".

Creative direction 

Leftloft

ColorForward is, as much like Pantone with the color of the year, a palette of plastic material and treatment that translates every year the contemporaneity into colors.

Together with the ColorWorks team we used the palette to create four artworks to create a new way to visualize the research of 2021 colour trend run by Clariant, along with a colourful tool kit showing the creative application of colour in product design and branding.